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We’re sharing our wealth of industry knowledge and marketing trends. Our team of seasoned experts is here to guide you through the ever-evolving landscape of modern marketing.
How To Craft A Cohesive Instagram Feed In 2023
Having a polished aesthetic is more important than ever. To help you elevate your feed, we've put together this short guide filled with tips and tricks.
Top 3 Gen Z Marketing Strategies To Implement In 2023
As a brand or content creator it’s important to stay on top of the latest trends and demographics to effectively reach and engage with your target audience.
Creating A Hashtag Strategy For The New Year
In the ever-evolving world of social media, having a solid hashtag strategy is crucial for businesses to connect with their audience and increase their reach. With the new year upon us, now is the perfect time to reassess your current hashtag strategy and make any necessary adjustments.
Digital Trends To Keep An Eye Out For In 2023
Social media moves at a rapid rate – ever evolving, where nobody knows for sure what’s coming next. This continuous flux presents a major opportunity for brands and marketers looking for new creative ways of reaching their audience.
More To Socials Than Instagram
With the new year around the corner, are you still wondering what’s hot, what’s not, and how to fit new social media channels into your strategy? Then you’re definitely not alone. Keep reading to learn how features within TikTok, Pinterest and Twitter can support your business growth in 2023.
Remote Co-working 101
Here at Route, we have a team of experts operating from all corners of the world from London to Los Angeles to Australia. We believe in fueling our work with new ideas and perspectives that we collect outside the office or during our travels.
Meet The Route Team: Jade
The team is growing. Meet Jade, our new Social media intern. Passionate about building long-lasting relationships, she has joined us to get stuck into the fast pace world of social, strategy and consultancy.
The Ultimate Guide To TikTok
Without a doubt TikTok is here to stay. With over 1 billion active users, Tiktok is one of the biggest social media platforms on the scene.
Meet The Route Team: Faye
Introducing Faye, our newest Influencer Relations Manager here at Route. Originally from London — Faye loves to traverse the globe and if we’re not mistaken, she is currently exploring Cape Town.
Meet The Route Team: Aila
Introducing Aila, our Social Media & Influencer Relations intern here at Route. Originally from Vienna, Austria, Aila resides in London, completing a bachelor in fashion marketing at the University of the Arts, London College of Fashion.
Building Your New Social Media Strategy in 2022
New year, new social media strategy. 2022 is almost here and Q1 planning is happening at this moment. As a business owner, we know that this time of year can be incredibly stressful so we wanted to share some insight into how you can put your best foot forward with your content next year.
The Real Way To Grow Your Engagement on Instagram
Hot take. There’s no secret recipe for growing engagement on your Instagram. It’s just not that simple. Believe us – we wish it was, but the world of social media likes to provide a challenge for us all. With that being said, we do have some proven tips that we implement for our clients at Route that are sure to engage your audience and build authentic brand connections.
Meet The Route Team: Sabi
Introducing Sabi, our Digital Consultant here at Route. Originally from London — Sabi resides in the heart of Brooklyn, New York.
3 Ways to Find the Perfect TikTok Hashtags For Your Videos
Just like on Instagram, hashtags on TikTok keep videos organized and searchable for users. This gives you the chance to really hone in on the ideal audience you are targeting and let the algorithm take over from there. Here are a few things to keep in mind when sharing your next TikTok creation.
Influencer Marketing 101: How To Activate With Influencers
Looking to incorporate influencer marketing into your current marketing strategy? Keep reading for a list of our favorite tips to keep in mind when activating with influencers.
5 Ways To Grow Your Instagram Following
Instagram has become the new dotcom. For many brands its the first customer touchpoint, driving profitable traffic to landing pages, growing conversions, and building an engaged community. If your Instagram presence isn’t quite as robust as you’re hoping, it might be time to brush up on your strategies for getting real, organic followers on Instagram.
Meet The Route Team: Ember
Introducing Ember, our newest Account Manager here at Route. Originally from Alabama — Ember recently relocated and is based in Paris!
4 Ways To Conquer Your Content Calendar
As a small business owner you are constantly juggling multiple projects – from payroll to strategy to meetings and more – developing your social media content calendar gets pushed to the bottom of your long list pretty quickly each month.