Meet The Route Team: Sabi

Introducing Sabi, our Digital Consultant here at Route. Originally from London — Sabi resides in the heart of Brooklyn, New York.

SABI’S ROUTE

Sabi started her career in Fashion PR 14 years ago in London. During her time at the womenswear label, she learned everything there was to know about running a retail business. After building the in-house PR department, Sabi moved teams to focus on brand strategy and digital marketing. This was 2010 and the rise of e-commerce and social media. Sabi worked on the launch of their online store, from front to back where she developed a love for content and building a brand's digital presence.

After being in-house for almost 6 years Sabi took a huge leap and went freelance as a brand consultant and writer, where she worked in menswear, accessories, and fine jewelry. In 2015, Sabi moved to New York where she continued consulting and writing, before launching her own creative agency in January of this year, working in the fashion, beauty, lifestyle and wellness spaces.

HER PASSIONS

“Earl Grey tea, working on Toast Creative and building something that is bigger than me, seeing the world through my toddler's eyes, making sure those around me know and feel loved, and vintage Fendi baguette handbags.”

TOP 3 NEWSLETTERS YOU NEED TO SUBSCRIBE TO

“The Bree Jacoby newsletter (I'm biased, what can I say) the TASCHEN emails, because I have an unhealthy obsession with coffee table books, and thirdly, Wardrobe Icons for the best fashion, curated by two ex-magazine editors.”

SABI’S TOP MARKETING TIP

“Stay true to your vision, your 'why', and what type of product or service you want to offer the world. Show up authentically in all your marketing efforts and interactions with your customers, whether it be through thoughtful email campaigns or experiential packaging. People will always remember how you make them feel, keep that in mind.”