More To Socials Than Instagram
With the new year around the corner are you still wondering what’s hot, what’s not, and how to fit new social media channels into your strategy? Then you’re definitely not alone. Keep reading to learn how features within TikTok, Pinterest and Twitter can support your business growth in 2023.
TIKTOK
The rise of short-form video content has been HUGE in recent years, with TikTok spearheading the movement. The app is remarkably addictive because of its strong sense of community. Educational content is thriving and it is used by many as a forum to receive and give advice.
High levels of consumer trust and engagement contributed to the success of their newest live feature – TikTok Live Shopping. Shops can go live or partner with influencers for a live shopping stream, where viewers can simply join a live stream and purchase a product without leaving the app. Nifty, right? Unlike traditional online shopping methods, live shopping allows brands and customers to interact and engage with one another while streamlining the purchasing process. Ultimately, it’s a unique opportunity for brands to connect with a larger community and tap into a new generation of consumers.
Experts predict that the live shopping industry in the United States will be worth $35 billion by 2024. If you’re not already working with TikTok’s shop live streams – now is a great time to plan for a 2023 activation.
Pinterest is seen by many as a source of inspiration, however, for businesses it can be so much more than that. Pinterest had 445 million monthly users in the third quarter of 2022, and you would probably be surprised to learn that Pinterest is 80% more viral and 3x more effective at generating leads than Twitter. The platform analyzes saved posts to understand user interests and how individuals categorize them. With this approach, user feeds are highly personalized and guaranteed to engage your customer. The platform helps reduce the number of steps from discovery to conversion, making it easier to convert leads into sales.
Even if your brand doesn't sell a product, you can still benefit by uploading educational content such as; how to’s, recipes or step-by-step guides. Whilst you may not be able to take full advantage of Pinterest’s storefront, consider ways to drive traffic back to your site, such as sharing a link to a case study or your portfolio. Just remember that any content you are posting on Pinterest will thrive if it is accompanied with high-quality photography.
This platform has been around for over a decade and it has become a hub for users to express their opinions and beliefs. One of the top benefits of Twitter for business is that it lets you share information quickly and start conversations with your audience. Become more connected with customers and cultivate a brand community with just a few keystrokes!
The platform also makes it easy for consumers to voice their opinions directly to brands. In terms of market research, Twitter can be a very valuable asset that helps you understand your audiences’ wants and needs. Ultimately, this can aid in creating optimal content for your followers on your other platforms. For brands that sell products, Twitter can add personality and character to your products.
Three Twitter Tips from Route:
Don't forget to add captivating visuals (GIF’s or Images) that will help you stand out from the crowd among all the text.
Remember that authenticity rules! Plan to have a combination of scheduled posts and candid, in-the-moment content.
Focus on developing a content strategy that identifies your potential customer’s interests and highlights the services you offer.