Digital Trends To Keep An Eye Out For In 2023
Social media moves at a rapid rate – ever evolving, where nobody knows for sure what’s coming next. This continuous flux presents a major opportunity for brands and marketers looking for new creative ways of reaching their audience. And we know that staying ahead of the latest social media trends can help you stand out from the crowd, so let’s take a peek at what we’ll be seeing more of in 2023.
MULTI-SENSORY CONTENT
In 2023, more multi-sensory experiences are coming to social media. Marketers seek emotional, personal connections with their audiences, personifying your brand to be remembered in a specific way. We may see more content types and formats that appeal to different physical senses on social platforms — that could be anything from audio experiences to fully-immersive environments. Brands will look for more innovation in new immersive formats to connect with consumers.
PERSONALIZED MARKETING
Viral content is so last year. The New Year will be the era of personalized communication. In fact, according to Insider Intelligence,“56% of people experienced a boost in engagement because of personalized marketing.” Consumers will expect brands to offer relevant content that is customized to their needs. This could take the form of social media ads, LIVE videos with instant interaction opportunities with customers or simple informative posts; whatever be the case, personalization is key. And one of the biggest drivers of personalization on social is the accurate analysis of shopping behavior, demographics and content preferences.
THE RISE OF NANO INFLUENCERS
In 2023 “Nano influencers” are going to be all the rage. In fact, nano-influencers already make up 90% of successful influencer marketing campaigns, according to Influencer Marketing Hub.
Influencers that have a smaller follower count, but with high engagement rates (i.e., nano-influencers) are expected to gain more traction, as brands look for more cost-effective and authentic ways to reach their target audiences. Anticipate brands using more nano-influencers as part of their marketing strategy, as they look for ways to cut through the noise and reach their target audiences in a more authentic way.
Today’s consumers are self-aware and want to experience valuable interactions with creators that they can trust. Building community should be a top KPI for your brand as it encourages brand advocacy and loyalty. Oftentimes your consumers are likely to be the people who share your content and further drive traffic to your pages. User-generated content is also becoming a must-have. This organic marketing tool creates a direct connection with real consumers that cultivates strong brand-customer relationships which helps to boost a sense of credibility.
SOCIAL MEDIA PLATFORMS ARE BECOMING INTEGRATED WITH SHOPPING PLATFORMS
Social commerce is critical for brands to reach their target audiences, and is expected to generate $30.73 billion in sales in 2023, accounting for 20% of global retail e-commerce sales. Shopping via social feeds is only becoming more popular as Gen Z relies more on TikTok than Google for product recommendations, reviews and trends.
Live Streams on TikTok offers brands the opportunity to showcase their products in real-time, where users can purchase products without leaving the app. This allows brands and customers to interact and engage with one another while streamlining the purchasing process. Users can ask questions about the products, brands can share links to products and services and they can also demo how to apply or use a product, increasing brand credibility and sales prospects.