Building Your New Social Media Strategy in 2022

New year, new social media strategy. 2022 is almost here and Q1 planning is happening at this moment. As a business owner, we know that this time of year can be incredibly stressful so we wanted to share some insight into how you can put your best foot forward with your content next year.

Your social media deserves to shine just like the rest of your business.

IT’S TIME FOR AN AUDIT 

A good social media strategy is one that is constantly evolving. How has your current strategy been performing? Not so great? Let’s take a deeper dive into the why. Audit your entire digital presence. Is your contact information all the same? Does your bio need a revamp? Has your audience demographic shifted?

Look at the content that performed well and what didn’t work so well, and make adjustments in your content calendar.

COMPETITOR ANALYSIS

Analyzing your competitors gives you access to so much potential. By identifying your competitors and looking at their social media strategy, you can see what type of content your target audience likes interacting with. You’ll also see where your competitors' weaknesses are. Take this as an opportunity to identify gaps and potential content ideas, so you can implement them on your own social media channels. 

The biggest takeaway? Conducting a competitor analysis will help you recognize what you can improve on.

DETERMINE YOUR KPIS AND BUSINESS GOALS 

As a business owner, you have all the goals you are working towards. When it comes to your social media strategy, your KPIs are going to be the goals that help you measure the success of your social media efforts. Do you have a target engagement rate for your posts? Maybe a goal for a certain amount of posts per week? Write these down in a place you can come back to and remind yourself that followers ≠ an engaged community. 

Start tracking your results now so next quarter’s goals don’t seem as unreachable.

DEFINE CONTENT PILLARS 

Your content pillars are going to be the guide for the content you’ll be sharing throughout your strategy. These are 3-5 themes you’ll continuously share with your audience. Thinking of your content pillars is also a great exercise of stepping into your audiences’ shoes.  

What does your audience want to learn from you? Why do they follow you? Nail down your themes and start creating content around them.