5 Ways To Grow Your Instagram Following

Instagram has become the new dotcom. For many brands its the first customer touchpoint, driving profitable traffic to landing pages, growing conversions, and building an engaged community. If your Instagram presence isn’t quite as robust as you’re hoping, it might be time to brush up on your strategies for getting real, organic followers on Instagram.

ENGAGE WITH OTHER ACCOUNTS

It’s called social media for a reason. Be social! One of the best ways to find and attract a new following is by seeking out your closest competitors' Instagram accounts and engaging with their audience. This will increase the chance of people visiting your profile, liking your posts, and growing your following, organically!

TELL A STORY WITH YOUR CAPTION

Instagram posts with long-form captions generate more engagement and encourage users to spend more time looking at your post, which is believed to be an advantage with the current algorithm as it prioritizes content by engagement.

TAG OTHER PEOPLE AND BRANDS

Your posts will appear in their tagged folder, get more eyeballs, and thus boosting your post’s visibility on the platform.

USE RELEVANT, TARGETED HASHTAGS

Hashtags help users find your content, and no one can engage with your post if they can’t find it. Use the Instagram search function by typing in a keyword relevant to your post and select the Tags tab. Instagram will then list a range of hashtags for you to choose from!

HIRE AN AGENCY

Do you want to grow your following, but don’t have the time or lack the expertise? Get in touch with us to learn more about our social media management services and how Route can support your marketing efforts. Let us do the heavy lifting, so you can focus on your business.