The Ultimate Guide To TikTok

Without a doubt TikTok is here to stay. With over 1 billion active users, Tiktok is one of the biggest social media platforms on the scene.

And if you’re thinking TikTok is just for teens… think again! Celebrities, publishers, and brands are now all hopping on the TikTok train and using TikTok’s easy-to-use video editing tools to create entertaining videos that gain overnight viral success.

So, what’s fueling TikTok’s domination, and how can you get involved?

THE ALGORITHM

As a creative first platform, TikTok understands their audience and has built the ‘For You’ page with you in mind. Viral dance trends, challenges, and lip-sync videos. TikTok’s algorithm is driven by the quality of content, not the name behind it which means even the smallest creators' content can be seen by thousands or even millions of people. This is a huge advantage for brands as you don’t necessarily have to collaborate with Influencers with large followings in order for your product to be seen!

TRENDS

There is no rule book for TikTok, pretty much anything goes but there are some ways to ‘better’ your chances of ending up on the ‘For You’ page and that is by using trending sounds and hashtags. This could be a trending dance, comedy skit, glow-up or a seamless transition, and we’re seeing tons of new innovative and creative trends emerging every single day on the platform. The key is to find a trend that works for your brand and make it your own! 

“74% of TikTok users say that TikTok has inspired them to find out more about a product or brand online.”

HOW CAN YOU GET INVOLVED?

First and foremost you will want to create a brand page on TikTok, whether or not you're ready to create content, this will secure your domain. Then, you will want to plan your strategy and content pillars, which will give users a reason to follow your content. Once you have a solid variety of content on your page you will be ready to take the next step and partner with creators to produce content, raise awareness, sell products and secure media coverage.

Ready to launch an Influencer campaign on TikTok? Get in touch with us at info@route-marketing.com