How To Craft A Cohesive Instagram Feed In 2023

Having a polished aesthetic is more important than ever. To help you elevate your feed, we've put together this short guide filled with tips and tricks.

STEP ONE: GO FOR A SCROLL

Before you start curating your feed, get inspired by other creators in your niche. Pay attention to what appeals to your target audience and what techniques are working (and not working) for other accounts. Remember, inspiration can come from observing what to avoid as well as what to embrace. For example, do text-heavy videos resonate with your audience or do they prefer to read the text in a carousel post?

STEP TWO: YOUR GAME PLAN

Now that you've got some inspiration, it's time to start putting your vision into action. First, create a mood board and color palette that aligns with your brand mission and audience. For example, if you're targeting Gen Z, consider incorporating neutral colors like black, white, and grey. Select 1-2 hashtags to use on your account and plan out your feed. Remember, Instagram advises not to use more than 3 hashtags per post for maximum effectiveness.

STEP THREE: GET POSTING

Content creation is more than just images – captions are just as important. Long captions are becoming more popular and offer an opportunity to add value to your content, letting your audience linger on your post a little longer (which feeds into the Instagram algorithm). To grow your account, consider posting 1-3 times a day. If you're focused on building a community, ask questions in your captions and encourage engagement with creative calls to action. To stay on top of it all, consider using a scheduling software. We love using Later.

ONE MORE STEP...

Don't make this refresh a one-time thing. Re-evaluate your feed and your strategy every quarter to stay current with the ever-changing social sphere and your marketing calendar! For frequent updates on all things digital, follow us on Instagram.